ALTUS SANAD · Until the Impact Is Complete.
ALTUS SANAD — Brand Identity & Branding Services
Explore five cumulative packages, from essential visual identity to complete brand restructure.
The profile as text
01 ALTUS SANAD
ALTUS SANAD
BRAND IDENTITY & BRANDING SERVICES
Until the Impact Is Complete.
حتى يكتمل الأثر.
COMPANY PROFILE
Five cumulative packages, from essential visual identity to complete brand restructure
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02 BRAND OVERVIEW
BRAND OVERVIEW
A specialist in brand identity and branding services
ALTUS SANAD helps businesses establish, strengthen, present and rebuild their brand identities through five structured, cumulative packages, from an essential visual identity to a complete brand restructure.
Each package has a defined scope, defined deliverables and one clear total price, so you know exactly what you are commissioning before work begins.
THE FIVE PACKAGES AT A GLANCE
SAR 5,175
01
Essential Visual Identity
SAR 8,625
02
Standalone Corporate Profile
SAR 13,225
03
Growth Mark
SAR 18,975
04
Complete Brand Package
SAR 29,900
05
Complete Brand Restructure
Each package includes the complete scope of the one before it. All prices are totals in Saudi Riyals, inclusive of VAT.
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03 THE MEANING OF SANAD
THE MEANING OF SANAD
Three ideas behind the name
In Arabic, SANAD carries the sense of support and of a verified chain: something dependable to rely on, and a line of reasoning that can be traced. The name sets the standard for how every brand is built.
01
Support
The foundation a brand can rely on.
IN PRACTICE: DESIGN
Identity is built as one coherent system, so every colour, typeface and layout supports the others.
02
Verified Chain
Decisions supported by a clear rationale.
IN PRACTICE: CLARITY AND ACCOUNTABILITY
Each design decision can be explained and traced back to the brief and to the agreed scope.
03
Commitment
Clearly defined scope, deliverables and pricing.
IN PRACTICE: DELIVERY
You know what is included before work begins, and the agreed deliverables are completed and handed over.
3
04 BRAND PROMISE
BRAND PROMISE
Until the
Impact Is
Complete.
حتى يكتمل الأثر.
We commit to completing the agreed brand identity deliverables to the required standard. The work does not stop at a first draft: it continues, through refinement within the agreed scope, until what was agreed is complete and ready to use.
Defined scope
Every package states its deliverables and total price in advance.
Completed deliverables
The agreed work is carried through to completion.
Ready for use
Final files are organised so the identity can be applied in practice.
The promise applies to the agreed scope of the selected package. It is not a promise of specific commercial outcomes or business performance.
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05 WHY ALTUS SANAD
WHY ALTUS SANAD
A brand identity is a system you use every day
A logo handed over on its own rarely carries a brand far. A coherent identity gives every material a shared visual language and gives your team a reference to work from.
01
Consistency across materials
One set of colours, typography and rules brings every brand material into the same visual language.
02
Clear scope and pricing
Each package defines its deliverables and its total price up front, with no guesswork.
03
A structured progression
Five cumulative packages let a brand start with the essentials and build in clear stages.
04
A unified visual system
Logo, colour, typography and applications are designed together, not as separate pieces.
05
Deliverables built for use
Materials are designed for everyday application and delivered as organised files.
06
Bilingual where included
From Package 03, bilingual materials are part of the scope, as defined in each package.
5
06 WHAT MAKES ALTUS SANAD DIFFERENT
WHAT MAKES ALTUS SANAD DIFFERENT
Clarity in what you buy, and in what you receive
01
Five clear, cumulative packages
Each higher package includes the complete scope of the one before it and adds further deliverables.
02
Transparent total pricing
Every package carries one total price in Saudi Riyals, inclusive of VAT.
03
A coherent brand system
Elements are designed to work together, rather than arriving as disconnected visual pieces.
04
Refinement within the agreed fee and scope
Refinement needed to reach the agreed deliverables is part of the work.
05
Organised, usable deliverables
Final files are organised so the identity can be applied in practice.
06
A structured transition for full restructuring
Package 05 includes a scheduled transition plan and a coordinated bilingual launch.
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07 PACKAGE 01
PACKAGE 01
01
Essential Visual Identity
TOTAL PRICE
SAR 5,175
Saudi Riyals, inclusive of VAT
Cumulative level 1 of 5
OVERVIEW
The essential visual foundation of a professional brand: a logo, a coordinated colour palette and coordinated typography, supported by core typographic elements and business cards.
DELIVERABLES
✓
Logo design
✓
Coordinated colour palette
✓
Coordinated typography
✓
Core typographic elements
✓
Business cards
THE FOUNDATION
Logo, colour, typography and business cards are designed together as one visual system.
SUITED TO
Businesses establishing a professional presence that need a clear, consistent visual foundation.
ROLE IN THE SYSTEM
The starting point of the system. Every higher package includes this scope in full.
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08 PACKAGE 02
PACKAGE 02
02
Standalone Corporate Profile
TOTAL PRICE
SAR 8,625
Saudi Riyals, inclusive of VAT
Cumulative level 2 of 5: includes all of Packages 01 to 01
OVERVIEW
Combines the visual identity with a professional company presentation, so the brand can be introduced to clients, partners and stakeholders in print or digital form.
NEW IN THIS PACKAGE
✓
A professionally designed corporate profile, ready for print or digital distribution
✓
Written content presenting the company’s vision and services
INCLUDED FROM PRECEDING PACKAGES
01
Essential Visual Identity
✓
SUITED TO
Businesses that need to present themselves formally, as well as establish the visual foundation.
WHAT IT ADDS TO PACKAGE 01
A designed corporate profile and the written content presenting vision and services.
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09 PACKAGE 03
PACKAGE 03
03
Growth Mark
TOTAL PRICE
SAR 13,225
Saudi Riyals, inclusive of VAT
Cumulative level 3 of 5: includes all of Packages 01 to 02
OVERVIEW
An expanded brand system that connects identity, corporate materials and online presence, with a brand standards guide to keep applications consistent.
NEW IN THIS PACKAGE
✓
Professional identity development
✓
Printed and informational collateral
✓
Brand standards guide
✓
Bilingual corporate profile (Arabic and English)
✓
Company website (basic, single-language)
INCLUDED FROM PRECEDING PACKAGES
01
Essential Visual Identity
✓
02
Standalone Corporate Profile
✓
SUITED TO
Growing businesses that need a more developed identity, supporting materials, a bilingual profile and a web presence.
WHAT IT ADDS TO PACKAGE 02
Identity development, collateral, a brand standards guide, a bilingual corporate profile and a company website.
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10 PACKAGE 04
PACKAGE 04
04
Complete Brand Package
TOTAL PRICE
SAR 18,975
Saudi Riyals, inclusive of VAT
Cumulative level 4 of 5: includes all of Packages 01 to 03
OVERVIEW
A complete brand system that unifies visual identity, communication and brand narrative, from the website to the way the brand speaks to its customers.
NEW IN THIS PACKAGE
✓
Responsive bilingual website
✓
Comprehensive brand usage manual
✓
Defined brand tone of voice
✓
Customer communication style and vocabulary
✓
Company story
✓
Brand promise
INCLUDED FROM PRECEDING PACKAGES
01
Essential Visual Identity
✓
02
Standalone Corporate Profile
✓
03
Growth Mark
✓
SUITED TO
Organisations that want one complete system covering how the brand looks, speaks and tells its story.
WHAT IT ADDS TO PACKAGE 03
A responsive bilingual website, a comprehensive usage manual and the full communication layer: tone of voice, vocabulary, story and promise.
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11 PACKAGE 05
PACKAGE 05
05
Complete Brand Restructure
TOTAL PRICE
SAR 29,900
Saudi Riyals, inclusive of VAT
Cumulative level 5 of 5: includes all of Packages 01 to 04
OVERVIEW
The comprehensive option for rebuilding an existing brand identity: a completely new visual identity across every element, with an organised transition from the old identity to the new.
NEW IN THIS PACKAGE
✓
Assessment of why the existing identity needs to change
✓
A completely new visual identity across all elements
✓
Signage
✓
Printed materials
✓
Marketing materials
✓
Scheduled transition plan from the old identity to the new one
✓
Coordinated bilingual launch
INCLUDED FROM PRECEDING PACKAGES
01
Essential Visual Identity
✓
02
Standalone Corporate Profile
✓
03
Growth Mark
✓
04
Complete Brand Package
✓
SUITED TO
Organisations with an existing identity that no longer serves them and that need to rebuild it comprehensively.
WHAT IT ADDS TO PACKAGE 04
A new identity across all elements, signage, printed and marketing materials, a scheduled transition plan and a coordinated bilingual launch.
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12 PACKAGE COMPARISON
PACKAGE COMPARISON
Five packages, each building on the last
DELIVERABLE
01
Essential Visual Identity
02
Standalone Corporate Profile
03
Growth Mark
04
Complete Brand Package
05
Complete Brand Restructure
Total price, inclusive of VAT
SAR 5,175
SAR 8,625
SAR 13,225
SAR 18,975
SAR 29,900
Logo design
✓
✓
✓
✓
✓
Coordinated colour palette
✓
✓
✓
✓
✓
Coordinated typography
✓
✓
✓
✓
✓
Core typographic elements
✓
✓
✓
✓
✓
Business cards
✓
✓
✓
✓
✓
Corporate profile, print or digital
✓
✓
✓
✓
Written content: vision and services
✓
✓
✓
✓
Professional identity development
✓
✓
✓
Printed and informational collateral
✓
✓
✓
Brand standards guide
✓
✓
✓
Bilingual corporate profile (Arabic and English)
✓
✓
✓
Company website (basic, single-language)
✓
Responsive bilingual website
✓
✓
Comprehensive brand usage manual
✓
✓
Defined brand tone of voice
✓
✓
Customer communication style and vocabulary
✓
✓
Company story
✓
✓
Brand promise
✓
✓
Assessment of why the identity needs to change
✓
Completely new visual identity, all elements
✓
Signage
✓
Printed materials
✓
Marketing materials
✓
Scheduled transition plan
✓
Coordinated bilingual launch
✓
✓
New in this package
✓
Included from a preceding package Website: Package 03 is a basic, single-language site; Packages 04 and 05 include the responsive bilingual website.
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13 HOW TO CHOOSE THE RIGHT PACKAGE
HOW TO CHOOSE THE RIGHT PACKAGE
Start from what you need
IF
You need a professional visual foundation.
PACKAGE 01
Essential Visual Identity
SAR 5,175
IF
You need a corporate profile as well as the visual foundation.
PACKAGE 02
Standalone Corporate Profile
SAR 8,625
IF
You need a more developed identity, with collateral, a bilingual profile and a website.
PACKAGE 03
Growth Mark
SAR 13,225
IF
You need a complete brand system, including tone of voice, company story and brand promise.
PACKAGE 04
Complete Brand Package
SAR 18,975
IF
You need to rebuild an existing brand identity comprehensively.
PACKAGE 05
Complete Brand Restructure
SAR 29,900
Packages are cumulative: each one includes everything in the packages below it. Prices are totals in Saudi Riyals, inclusive of VAT.
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14 THE ALTUS SANAD APPROACH
THE ALTUS SANAD APPROACH
Understand, agree, design, deliver, enable
1
Understand
We begin with the activity, the audience and the context, so decisions rest on evidence rather than taste alone.
2
Agree
Scope, deliverables and total price are defined and agreed in advance.
3
Design and Refine
Design develops within the agreed scope. Refinement needed to reach the agreed deliverables is part of the work.
4
Approve and Deliver
Approved work is finalised and delivered as organised files.
5
Enable Use
Final files are organised so your team can apply the identity in practice.
Refinement Is Part of the Fee
Refinement needed to achieve the agreed deliverables, within the agreed package scope, is part of the work and is included in the package fee.
This is not unlimited revision. A materially different scope, a new deliverable or a new objective is a new requirement, outside the agreed package scope.
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15 BRAND VALUES
BRAND VALUES
Ten values that shape the work
01
Evidence Before Opinion
Identity starts from the activity, audience and context, not from taste alone.
02
Clarity
Clear scope, clear deliverables and a clear rationale behind each design decision.
03
Accountability
Every decision can be explained and every deliverable traced to the agreed scope.
04
Precision
Careful attention to alignment, spacing, colour values and typographic detail.
05
Practicality
Identities designed to be used every day, across real materials.
06
Calm Confidence
A composed, assured visual presence, without exaggeration.
07
Commitment
Agreed work is carried through to completion.
08
Maturity
Restrained, considered design that signals credibility.
09
Quality
Work finished to a professional standard, in files ready for use.
10
Empowerment
Your team is equipped to apply the identity confidently after delivery.
15
16 THE ALTUS SANAD SERVICE OFFERING
THE ALTUS SANAD SERVICE OFFERING
Five packages. One coherent brand identity.
01
Essential Visual Identity
SAR 5,175
02
Standalone Corporate Profile
SAR 8,625
03
Growth Mark
SAR 13,225
04
Complete Brand Package
SAR 18,975
05
Complete Brand Restructure
SAR 29,900
Each package includes the complete scope of the one before it. Total prices in Saudi Riyals, inclusive of VAT.
ALTUS SANAD
Until the Impact Is Complete.
Explore the ALTUS SANAD brand identity services through the ALTUS GULF website, and choose the package that fits your brand.
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