Hotel Digital Marketing
Positioning a property online, the content a hotel needs, campaign basics and measuring what converts.
Sales & Marketing
Direct Booking Strategy
Building a reason to book direct, the offer, the landing page and measuring the shift honestly.
Overview
Building a reason to book direct, the offer, the landing page and measuring the shift honestly. The course is built around the procedure as it is actually carried out on shift, with a written standard, the common mistakes, and a checklist to work through.
What you will be able to do
- Carry out the procedure to the written standard without supervision.
- Recognise the common failures in this task and correct them.
- Complete the associated checklist and record the result.
- Know when the situation must be escalated to a supervisor.
Requirements
No prior study is required. Access to the relevant work area is useful for the practice checklist.
Curriculum
Orientation
2 lessons · 13 min
- text Why this matters: Direct Booking Strategy Preview 8 min
- text What you will be able to do: Direct Booking Strategy 5 min
The standard
3 lessons · 31 min
- video The procedure demonstrated: Direct Booking Strategy 14 min
- text The written standard: Direct Booking Strategy 12 min
- pdf Reference sheet: Direct Booking Strategy 5 min
In practice
3 lessons · 32 min
- text Common mistakes: Direct Booking Strategy 10 min
- text Working under pressure: Direct Booking Strategy 10 min
- checklist Practice checklist: Direct Booking Strategy 12 min
Assessment
1 lessons · 8 min
- text Review before the quiz: Direct Booking Strategy 8 min
Frequently asked questions
How long does this course take?
About 90 minutes of study, which can be split across shifts.
Is a certificate issued?
Yes. A certificate with a verification code is issued once the course and its assessment are passed.
Is the course available in Arabic?
Yes. Every lesson exists in English and Arabic, and the Arabic version is laid out right to left.
Related courses
Hotel SEO
How a hotel site is found, the pages that matter, bilingual and local search, and technical hygiene.
This course inside a full programme
Most teams take this as part of a department programme that ends in one verifiable certificate.