ہم مارکیٹ کے مطابق نہیں ڈھلتے۔ ہم اسے تشکیل دیتے ہیں۔

A Message from the Founders

We founded Altus Advisory to close a structural gap in the market. Asset owners and senior leadership teams are too often forced to choose between conventional hospitality operators' consultants and standalone digital agencies. Altus occupies the precise, multidisciplinary intersection of the two. Our promise is simple. We stand beside you, shoulder to shoulder, from the first blueprint through sustained execution, and beyond it, until your organisation reaches full operational consistency, stability, and confidence. The engagement may end; the alliance does not.

Company Overview

Altus Advisory is a specialised strategy consultancy built on rigorous international standards. We operate where elite hospitality operations meet advanced business intelligence, serving asset owners, investors, and ambitious enterprises across Saudi Arabia, the GCC, and global markets.

Our Vision

To be the most trusted strategic catalyst for hospitality excellence and enterprise transformation.

Our Mission

To empower asset owners, investors, and business leaders with executable strategy, advanced technology infrastructure, and human-capital frameworks.

Our Purpose

To champion start-ups, scaling enterprises, and every investor or entrepreneur with a bold ambition, acting as the trusted strategic fiduciary that converts aspiration into tangible, high-yield reality.

The Independence Principle

We hold no equity in operators, take no vendor commissions, and carry no brand allegiance. Our partnerships exist to serve one interest only: the client's.

Fiduciary First

We sit on the owner's side of the table: independent, accountable, and measured against your returns, not our billable hours.

Evidence over Intuition

Every recommendation is grounded in empirical analytics, financial modelling, and field-tested operating discipline.

Partnership beyond the Mandate

Engagements evolve into enduring alliances. We remain invested in our clients' trajectory long after delivery.

Integrity

We act as true fiduciaries of client assets: realistic diagnostics, transparent ROI reporting, and advice that serves your interest.

Excellence

Uncompromising standards: a refusal of mediocrity through obsessive attention to execution detail.

Innovation

Agile pursuit of digital disruption: seeking, testing, and integrating new capability as competitive advantage.

Hospitality

Service is our native language. The guest's experience, and the owner's return on it, sit at the centre of every decision.

Performance

Data-driven precision: intuition deliberately replaced by empirical analytics, AI, and financial modelling.

Trust

Earned through candour, confidentiality, and consistency.

Collaboration

We build alongside client teams and local talent, transferring capability rather than creating dependency.

Powering the Tourism & Hospitality Surge

Owner representation, feasibility validation, and operational optimisation that deliver new hotel assets on time, on budget, and engineered for GOP from day one.

Advancing Digital & AI Leadership

The platform replaces paper-based procedures with a governed digital system that embeds transparency and continuous improvement.

Empowering Saudi Human Capital

Coaching, leadership-competency frameworks and knowledge transfer, delivered at scale through the bilingual digital academy, learning paths and certification.

Enabling SMEs, Start-ups & Bold Entrepreneurs

Tier-1 consulting standards brought to Saudi start-ups and scale-ups, with the platform priced deliberately for independent hotels and SME establishments.

Market Opportunity

122M domestic and international visits in 2025 (+5% YoY); SAR 300B total tourism spending in 2025; 362K projected hotel keys by 2030 (from ~167.5K); 78% of pipeline in luxury, upscale and upper-upscale. Sources: Saudi Ministry of Tourism preliminary data (Jan 2026); Knight Frank, Saudi Arabia Hospitality Market Review 2025; Ministry of Hajj & Umrah, 2024.

Hospitality Solutions

• Hotel Development & Owner Representation
• Operations Optimisation & Pre-Opening Support
• Feasibility Studies & Investment Validation
• Guest Experience Enhancement & Quality Audits
• Commercial Performance Improvement

Business Growth Solutions

• Strategic Planning & Organisational Restructuring
• Revenue Optimisation & Applied AI
• Digital Transformation
• Leadership & Capability Development
• Investment Appraisal & M&A Due Diligence

Islam Mahrous

Co-Founder: Brand, Commercial Strategy & AI-Driven Digital Transformation

Three decades of multi-brand leadership with Marriott, IHG, Starwood and Accor, and independent asset management across Saudi Arabia, the GCC, Egypt and North Africa. Product architect of the altus Hospitality Knowledge & Performance platform.

• 30+ years of multi-brand hospitality leadership
• Led a flagship branded resort to No. 1 in its competitive set for six consecutive years
• Operational excellence across 19 hotels (3,000+ rooms)
• Directed five pre-opening projects: 1,700+ rooms at 90–95% readiness
• Six Sigma Black Belt
• USD 10M+ renovation portfolio, 7–20% cost savings

Hossam Smadi

Co-Founder: Hospitality Operations & Asset Management

Over 30 years of executive leadership in hotel operations and asset management across Saudi Arabia and Jordan, spanning global brands and independent groups.

• Led a property from pre-opening to Best Economy Hotel in Saudi Arabia
• Highest GOP in the Jazan region
• Two simultaneous hotel openings in 2018
• Owner's Representative for four internationally branded Riyadh assets
• Governed HMAs, procurement, OS&E and building handovers

Flagship Resort Turnaround & Sustained Market Leadership

Turnaround · Egypt

کلائنٹ کا پروفائل

A 300+ key branded beachfront resort in a fiercely competitive leisure market.

چیلنج

Stagnant RevPAR, slipping guest-satisfaction scores, and margin erosion.

طریقۂ کار

Commercial re-engineering: pricing architecture, channel mix, service-culture programme, Six Sigma-led guest-journey redesign.

نتائج

No. 1 in its competitive set for six consecutive years, with structural GOP margin expansion.

+25% RevPAR +30% guest satisfaction #1 comp set, 6 years $340K annual savings, one DMAIC project

Portfolio-Wide Operational Excellence Mandate

Operational excellence · Egypt

کلائنٹ کا پروفائل

A global operator's country portfolio of 19 hotels and 3,000+ rooms.

چیلنج

Inconsistent service delivery, fragmented F&B performance, uneven brand-standard compliance.

طریقۂ کار

Standards harmonisation, property diagnostics, GM and HOD coaching, monthly performance instrumentation.

نتائج

Portfolio-wide uplift in guest satisfaction and F&B revenue within 18 months.

19 hotels 3,000+ rooms +10% guest satisfaction +8% F&B revenue in 18 months

Simultaneous Dual-Hotel Pre-Opening & Ramp-Up

Pre-opening · KSA

کلائنٹ کا پروفائل

A regional hospitality group commissioning two new-build properties with a single opening season.

چیلنج

Parallel critical paths across licensing, recruitment, OS&E, systems and brand standards.

طریقۂ کار

Integrated pre-opening command structure, staged recruitment and training waves, procurement governance.

نتائج

Both opened on schedule and reached market-leading profitability in the region.

2 hotels opened simultaneously 90–95% operational readiness T-0 on-time opening

Owner's Representative for a Branded Riyadh Portfolio

Owner representation · Riyadh

کلائنٹ کا پروفائل

An institutional owner developing four internationally branded hotels.

چیلنج

Safeguarding owner interests across HMA governance, technical services, procurement and handover.

طریقۂ کار

Owner-representation office: HMA compliance, design and procurement challenge, milestone-based contractor management.

نتائج

Budgets defended, claims mitigated, handovers executed to operator acceptance.

4 branded assets Full HMA governance 100% handovers accepted